The context
Rodalies de Catalunya is the Catalan brand for the commuter and regional rail services operated by Renfe and the Government of Catalonia. The brand is seen daily by millions of travelers across the country, who use this network as their main means of transport for both daily and occasional journeys within Catalonia.
The challenge
Due to the news of the creation of a new public company operating this service under the same brand, I took the opportunity to imagine a new identity for Rodalies. This proposal had to be an evolution of the current brand, with the goal of maintaining familiarity with the public while also generating a refreshed experience that would help improve the damaged public image the brand has carried for some time.
The approach
Taking these requirements into account, I developed a new identity based on simplicity, clarity, and functionality, without neglecting visual appeal, with the goal of creating a versatile and recognizable visual system. This new brand takes over from the previous one, turning the page and reflecting an improved service that can be trusted for any journey, with a tone and communication that is approachable and calm. With all these elements, we achieve a contemporary aesthetic ready for the future, while reinforcing trust and the public perception of Rodalies.
The Journeys and the users
The concept of this project is based on a central idea: journeys as connections between points. This approach highlights the essential function of the rail service as a key element in connecting the territory. The Rodalies network does not only transport people, but connects lives, neighborhoods, and cities. Each journey represents a unique route between two points, and the sum of these journeys forms a living network, in constant motion. This concept aims to restore the sense of a close and efficient public service, putting the user at the center and making the importance of each connection, no matter how small, clear.
“Connectant”
“Connectant” (Connecting) captures the essence of Rodalies' new identity: a service that goes beyond simple transportation. Rodalies connects people, neighborhoods, cities, and all of Catalonia, weaving a living, ever-moving network across the territory. This claim reinforces the commitment to being a reliable, approachable, and future-ready service that places users at the center and values every journey, no matter how small. “Connecting” is a clear, calm, and optimistic expression that marks the beginning of a new chapter for Rodalies, with an open, committed vision for the territory and its people.
This is a personal project created for demonstration purposes only and is not affiliated or endorsed by Rodalies de Catalunya or any party involved.
The use of this or similar artwork is strictly prohibited without the explicit and written approval of the copyright holder.
